Birla Sun Life Insurance
An attractive insurance cover for the medium term-BSLI’s Gold-Plus Plan BSLI’s latest offering – Gold-
Plus Plan is a unit linked, non-participating insurance plan. It offers life cover while giving an opportunity to grow your investments over the medium term.
Plus Plan is a unit linked, non-participating insurance plan. It offers life cover while giving an opportunity to grow your investments over the medium term.Research base
BSLI has especially conducted Consumer Research studies for knowing acceptability of this new plan and it was found that 21% of those surveyed prefer short pay durations with regard to premiums. Short pay was defined as 3 years. With this Plan, BSLI has addressed the need of the customer to have short duration premium payments. The purchase intent for the plan was more than 50% indicating a very positive acceptability of the plan.
Product Innovations
- The innovations brought about by BSLI through this plan are
- Fulfilling the need for medium term plan – 8 years
- Increasing age of entry – 70 years
- Short premium paying terms – 3 years
- Option to reduce premium from 2nd year (with minimum premium of Rs.10,000/-)
- Option of 100% equity exposure of investments – Maximiser option
- Full surrender value after three policy years
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